Sometimes you have to wonder about what marketing people are thinking about when designing banner ads.

Take for example the advertising currently in rotation at DoubleClick and appearing all over the Web for a firm called Bizhosting. They show a happy, smiling, unassuming and presumably satisfied customer extolling the benefits of setting up a new account at Bizhosting and how easy and wonderful it is.

Then they, apparently, take a whiz across the entire ad on the “Click Here” link. Now, what kind of message were they trying to convey, do you suppose?

I have to hand it to the woman, though. It’s gotta be pretty hard to squeeze your thighs tight enough to aim that well.