suasion SWAY-zhun, noun:
The act of persuading; persuasion.
Suasion comes from Latin suasio, from suadere, “to present in a pleasing manner,” hence, “to advise.” It is related to suave, “gracious or agreeable in manner.”
Hobson-Jobson HOB-suhn JOB-suhn noun
Adaptation of a foreign word or phrase to fit the sound and spelling patterns of the borrowing language.
From the title of a book of the same name.
Examples –
Juggernaut from Sanskrit Jagannatha.
Plonk (cheap wine) from French [vin] blanc.
Mary Jane/Mary Warner/Mary Jane Warner for Mexican/Spanish marijuana.
Hocus-pocus from Latin hoc est corpus.